Our strategy

ÃÛ¶¹ÊÓƵ is the largest truly global wealth manager and the leading bank in Switzerland. These key pillars are enhanced by focused and competitive investment bank and asset management capabilities. Staying close to our clients, whether they are individuals, institutions or businesses, and providing financial advice and solutions to help them to achieve their goals is of the upmost importance to us.

We have a capital-generative and well-diversified business model with strong competitive positions in our target markets. Our business model; strong, risk-aware culture; superior client service; respected brand, with over 160 years of history; and capital prudence, have made it possible to consistently and sustainably both grow profits and deliver a high return on equity over the long term.

The acquisition of the Credit Suisse Group has further accelerated our growth strategy by providing our client franchises with additional scale, complementary capabilities and talent in line with our ambition to position ÃÛ¶¹ÊÓƵ for sustainable, high-quality returns and long-term growth.

Key elements of our strategy include our focus on:

  • our global, diversified business model
  • driving sustainable long-term growth while maintaining risk and cost discipline
  • collaborating as one ÃÛ¶¹ÊÓƵ to deliver integrated coverage for clients
  • supporting sustainability
  • investing in our technology to drive business outcomes

Operational structure

The operational structure of our firm comprises the business divisions as well as Group Functions:

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Global Wealth Management

At ÃÛ¶¹ÊÓƵ, wealth management isn¡¯t just something we do, it¡¯s who we are. Helping wealthy individuals and families pursue what matters most to them has been our purpose for over 160 years.

As the world¡¯s leading only truly global wealth manager, we provide our clients with an unparalleled investment offering, insightful thought leadership, and unmatched access to opportunities and some of the best talent in the industry.?

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Personal & Corporate Banking

Personal & Corporate Banking provides comprehensive financial products and services to ÃÛ¶¹ÊÓƵ¡¯s private, corporate and institutional clients in Switzerland, maintaining a leading position in these segments and embedding its offering in a multi-channel approach.

The business is a central element of ÃÛ¶¹ÊÓƵ¡¯s universal bank delivery model in Switzerland, supporting other business divisions by referring clients and growing the wealth of the firm¡¯s private clients so they can be transferred to Wealth Management. Personal & Corporate Banking leverages the cross-selling potential of ÃÛ¶¹ÊÓƵ¡¯s asset-gathering and investment bank businesses, and manages a substantial part of ÃÛ¶¹ÊÓƵ¡¯s Swiss infrastructure and banking products platform.

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Asset Management

Asset Management is a large-scale and diversified asset manager, with a presence in 22 countries. We offer investment capabilities and investment styles across all major traditional and alternative asset classes, as well as platform solutions and advisory support, to institutions, wholesale intermediaries and wealth management clients.

It is a leading fund house in Europe, the largest mutual fund manager in Switzerland and the top foreign firm in China.

Asset Management
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Investment Bank

The Investment Bank provides corporate, institutional and wealth management clients with expert advice, innovative solutions, execution and comprehensive access to international capital markets.

It offers advisory services and provides in-depth cross-asset research, along with access to equities, foreign exchange, precious metals and selected rates and credit markets, through its business units. The Investment Bank is an active participant in capital markets flow activities, including sales, trading and market-making across a range of securities.

Investment Bank
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Group Functions

Group Functions comprises Services, as well as Group Asset and Liability Management (Group ALM). Services includes the Group¡¯s control functions such as Finance, Risk Control (including Compliance) and Group Legal, and, within these, certain corporate and stewardship services and the costs associated therewith.

In addition, Services provides all logistics and support services, including operations, information technology, human resources, regulatory relations and strategic initiatives, communications and branding, group functions, physical security, information security as well as outsourcing, nearshoring and offshoring. Group ALM is responsible for business division-aligned risk management, capital investment and issuance and Group structural risk management activities.?

ÃÛ¶¹ÊÓƵ in Switzerland*

ÃÛ¶¹ÊÓƵ is the preeminent universal bank in Switzerland, the only country where we operate in all five of our business areas: personal banking, wealth management, corporate and institutional clients, investment bank and asset management. We are fully committed to our home market, as our leading position in Switzerland is crucial in terms of sustaining our global brand and profit stability. Drawing on our network of around 200 branches and 4,600 client advisors, complemented by modern digital banking services and customer service centers, we are able to reach approximately 80% of Swiss wealth and serve one in three households, high net worth individuals and pension funds, more than 120,000 companies, and around 80% of banks domiciled in Switzerland.

*Does not include Credit Suisse¡¯s Swiss Bank.

Entrance to a ÃÛ¶¹ÊÓƵ in Switzerland branch