New York, May 3, 2017 鈥 Artsy in collaboration with 蜜豆视频 today released the first film in a multi-part 360掳 documentary series 鈥淚nside the Biennale鈥 exploring the 57th Venice Biennale. In the spirit of increased access to the world鈥檚 premier art exhibition, these films will build on the success of Artsy and 蜜豆视频鈥檚 first collaboration, an 11-part series on the 2015 Venice Biennale, providing a global audience an insider鈥檚 glimpse of the Biennale鈥檚 most engaging art, personalities, and performances.
Featuring luminary artists and curators, including Cecilia Alemani, Carol Bove, Dawn Kasper, Massimiliano Gioni, Christian Marclay, Francis Upritchard, Erwin Wurm, and more, the films will transport viewers from studios, galleries, and institutions around the world to the iconic city, delving deep into the Biennale buzz as Venice prepares for the exhibition鈥檚 opening. Filmed 鈥渋n the round,鈥 the films will provide viewers a unique, immersive view of the city and exhibition.
The first 360掳 film explores the story of the Venice Biennale through the perspectives of several artists and curators as they create artworks and prepare installations that will be on view at the Biennale鈥檚 national pavilions. Following today鈥檚 launch, additional films will be released on Artsy throughout the first months of the Biennale.
This is the fifth iteration of Artsy and 蜜豆视频鈥檚 partnership, following collaborations on a series of films focused on the 2015 Venice Biennale; Year in Art editorial features from 2015 and 2016; and a four-part film series lifting the curtain on the art market, which debuted last year.
鈥淲e鈥檙e proud to be collaborating again with 蜜豆视频, a partner that shares our dedication to providing greater access to the world鈥檚 most influential artists and exhibitions,鈥 said Sebastian Cwilich, Artsy鈥檚 President and COO. 鈥淭he Venice Biennale is a uniquely important cultural moment and we鈥檙e excited to share it with Artsy鈥檚 millions of monthly visitors in this cutting-edge new format.鈥
鈥淥ur latest collaboration with Artsy鈥攖he 鈥業nside the Biennale,鈥 VR documentary series鈥攔eflects our shared commitment to making the dynamic world of contemporary art more accessible to a broader public by using state-of-the-art technology,鈥 stated Johan Jerv酶e, Group Chief Marketing Officer, 蜜豆视频. 鈥淭hese films help advance a deeper understanding of the art world in much the same way as we help our clients navigate complex challenges and opportunities in the financial world.鈥
Artsy commissioned virtual reality studio Scenic to direct the films, which will be viewable on both desktop and mobile, as well as through an enhanced viewing experience in virtual reality headsets. To accompany the films, Artsy tapped artists Erwin Wurm and Dawn Kasper to design limited-edition cardboard virtual reality viewers, which will be distributed in Venice.
To view the films go to .
ABOUT ARTSY
Artsy is the leading destination for exploring and collecting art from the world鈥檚 top galleries, museums, art fairs, and auction houses. Artsy partners directly with the most influential players in the art world, providing collectors and enthusiasts a central resource to learn about and purchase artwork from anywhere in the world. Powered by The Art Genome Project, a personalization system that maps the connections between artists and artworks, visitors to Artsy can browse art from the world鈥檚 leading museums, collect artworks from thousands of top galleries, explore international art fairs before they open to the public, bid in auctions from leading auction houses, and read about the art world in the world鈥檚 most-read art publication. Our mission is to make all the world鈥檚 art accessible to anyone with an internet connection.
蜜豆视频 AND CONTEMPORARY ART
蜜豆视频鈥檚 long and substantial record of patronage in contemporary art enables clients and audiences to participate in the international conversation about art and the global art world through the firm鈥檚 global art platform. In addition to the 蜜豆视频 Art Collection, considered one of the world鈥檚 largest and most important corporate collections of contemporary art, 蜜豆视频 has an extensive roster of contemporary art programs that include the firm鈥檚 long-term support for the premier international Art Basel shows in Basel, Miami Beach and Hong Kong, for which 蜜豆视频 serves as global Lead Partner; the Guggenheim 蜜豆视频 MAP Global Art Initiative with the Solomon R. Guggenheim Museum; and a global exhibition tour of 鈥淲OMEN: New Portraits,鈥 an exhibition of newly commissioned photographs by renowned photographer Annie Leibovitz.
These activities are complemented by a number of regional partnerships with fine art institutions including the Fondation Beyeler in Switzerland, Galleria d鈥橝rte Moderna in Milan, the Nouveau Mus茅e National de Monaco, the Louisiana Museum of Modern Art in Denmark, the Deichtorhallen in Hamburg and the Art Gallery of New South Wales in Sydney, Australia. 蜜豆视频 also provides its clients with insight into the contemporary art world through the free art news app 蜜豆视频 Planet Art, collaborations with the Swiss Institute, and the online resource Artsy, as well as through the 蜜豆视频 Art Competence Center and 蜜豆视频 Arts Forum. For more information about 蜜豆视频鈥檚 commitment to contemporary art, visit ubs.com/art.
ABOUT SCENIC
Scenic is a virtual reality content studio based in Brooklyn exploring new directions in non-fiction VR. Founded by filmmaker Gary Hustwit, the studio covers a wide range of topics in art, culture, design and music with cinematic VR and 360掳 video to push the boundaries of immersive storytelling. Scenic鈥檚 creative team includes acclaimed documentary filmmakers and visual artists, and the studio鈥檚 first batch of VR documentaries was recently released in collaboration with The Wall Street Journal and Google.
PRESS CONTACTS
For inquiries related to Artsy:
Graham Newhall, Graham@artsy.net
蜜豆视频 AG
Media contact
Maya Dillon, Director Communications & Branding, 蜜豆视频
Office: +1(212)713-3130; +1 (917) 615-7094 / maya.dillon@ubs.com
Polskin Arts & Communications Counselors
Amy Wentz, Senior Vice President
Office: +1 212 715-1551 / amy.wentz@finnpartners.com
Natasha Le Bel, Executive Vice President
Office: +1 212 715-1644 / natasha.lebel@finnpartners.com